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Instagram Marketing Guide: 11 Tips That Actually Work

Instagram Marketing
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Instagram Marketing Guide: 11 Tips That Actually Work

Are you interested in discovering some Instagram marketing tips?

Before I begin teaching you Instagram, let me provide an introduction.

Instagram has since its creation become the go-to platform for sharing photos, with over 1.318 billion active users worldwide using it to do just that.

There is also an impressive roster of influencers on the site with large followings; by planning strategically and developing an impactful brand strategy, your brand could also become influential.

To be successful on Instagram, it’s vital that you post engaging and useful content that keeps current followers interested while drawing in new ones.

Find out which posts work best to expand your audience can take time, so I am offering you some of the top Instagram marketing tips available to help your online success.

What Is Instagram Marketing? Instagram marketing refers to the practice of brands using Instagram’s platform as an avenue for reaching their desired audiences, to increase brand recognition and share products or services. Marketers or businesses have several opportunities through which to reach these targeted groups – both paid and unpaid options can be utilized on Instagram for reaching them out and connecting with them effectively.

Instagram Stats and Marketing Tips
According to statistics provided by Instagram, it has proven itself as the premier platform for building relationships. Furthermore, 70% of those surveyed by them do not mind viewing videos while using it.

From these statistics, it’s clear to see that Instagram is an invaluable platform for marketers and business owners.

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Why Should Marketers Care About Instagram? While Instagram attracts 31.5 percent of 25-to-34-year-olds, its photo-sharing app also engages audiences of all ages: 30.1 percent of 18-24 year-olds, 16.1 percent of 35-44 year olds and 8 percent of 45 to 54 year olds are active Instagram users.

These figures indicate that, contrary to your perception, there is an increasingly likely chance that your target audience is accessing Instagram, and when they do you must greet them with content when they do log on.

Instagram stands out among social networks by virtue of its large user base and extensive diversity, and due to this fact, 90 percent of Instagram users follow at least one business they find engaging compared to other platforms such as Facebook or Twitter. This organic interaction between businesses and users makes Instagram unique in comparison with others social media networks.

Instagram offers marketers many advantages beyond its metrics; we detail them below.

Narrative: While Instagram doesn’t primarily rely on written storytelling, the platform offers a unique platform to tell your brand’s tale visually through posts, stories and ads. Instagram makes a powerful way of telling its own narrative with stunning visuals that bring your story alive!
Reach: A billion plus accounts use Instagram each month, offering nearly limitless access to audiences allowing you to drastically broaden your reach.
Community Engagement: Above we discussed Instagram’s high engagement rates with brands. However, beyond this figure, Instagram offers marketers unique opportunities to connect with community members by starting conversations and building engagement strategies within it.
Competitive Lens: Even if Instagram marketing is not currently part of your strategy, chances are your competitors probably are. Take advantage of Instagram’s visibility to observe their activities, their shares and what works well or doesn’t perform so that you can establish best practices for your community based on what has worked or failed for direct competitors. Interested in Google Ads? Utilize Our FREE Ads Grader Now
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Discover the power of intentional advertising. Reach your ideal target audience. Optimize ad spend efficiency. Utilise Ads Grader… get your free analysis. These four benefits make Instagram marketing essential – regardless of its usage statistics!

How To Start Marketing Your Brand on Instagram
While all this may sound great in theory, do you want to know how you can start using Instagram for brand promotion? No worries: we have you covered.

Instagram Marketing Tips
In this section, we cover everything from creating your business account and deciphering Instagram marketing analytics.

Customize Your Instagram Business Account
After creating an Instagram business account, it is possible to customize it for maximum effectiveness.

Instagram provides businesses with access to a host of unique features not available to personal accounts; taking full advantage of them would be wise.

Contact Information: Provide your physical address, email address and phone number so followers can directly connect with you. By including this contact data on Instagram, the platform automatically builds related buttons (Call, Get Directions and Email).
Category or Categories: This grouping serves to highlight what your brand stands for quickly. Take a look at our page to see how we do it!
Call-to-action buttons: Call-to-action buttons allow visitors to your business offerings to easily take specific actions such as making an appointment or booking a reservation. To add them into your profile, navigate to Edit Profile Contact Options and add an Action button.
Create an Instagram Marketing Strategy
For those just getting started or seeking to expand their current Instagram marketing plan, the following four steps provide a roadmap for building targeted and effective campaigns on Instagram.

1. Set goals. Goals can differ from business to business depending on your ultimate aim – for instance, new leads might require different goals than positioning as an industry leader; clearly outlined goals will help guide campaigns toward reaching your ultimate aim.

Keyword research is at the core of any successful digital campaign and Instagram is no different. While Instagram may feature stunning visual images, much discovery occurs through hashtag usage. Since hashtags serve as an essential way of connecting users with relevant content on this platform, keywords play a pivotal role in providing that foundation of discovery on Instagram.

3. Define Your Audience. We know Instagram has an immense audience; however, that doesn’t have to be true of yours. Clearly defining an audience increases the chances of reaching those most likely to take your desired action.

4. Conduct competitor research to gain an in-depth knowledge of best practices for your specific market. When creating your Instagram marketing strategy, research competitor data in depth in order to gain an accurate view of their performance and tailor strategies accordingly.

After creating a measurable strategy and building your profile, it’s time to begin posting content.

Before selecting “Publish”, however, take time to carefully consider what, when, and the aesthetics of what you post.

Your business must create and project its brand voice across every social platform it utilizes, from written posts to the color palette, post type, and theme of its posts and hashtags.

Color psychology plays a vital role in content marketing, as certain colors elicit emotional responses in viewers. When choosing colors for Instagram posts, select hues that represent your brand’s overall message.

Check out this grid from travel website Le Postcard.

The company used blue hues that make viewers dream of vacation.

Be mindful when selecting your color palette that it embodies the essence of your brand and then apply that palette across your content.

Instagram provides marketers with many post types to choose from when marketing their businesses on Instagram – standard image posts, reels, IGTV videos and many others are available – with each post type serving to express and expand upon your brand identity.

Does the business you promote promote fun and informal interactions or formal ones?

Engaging and amusing videos are an ideal way to capture the attention of audiences who may otherwise drift away.

Conversely, organizations with more conservative environments should probably avoid more lighthearted videos as an avenue to marketing themselves.

Hashtags We have already discussed how hashtags could help expand your community. Instagram allows plenty of room for hashtags per post – up to 30 can fit within each one – but best practice suggests not using more than three to five as doing so won’t promote distribution; at most.

Your hashtags should reflect your brand’s voice and identity, enabling potential community members to find you through searches pertaining to their interests.

Furthermore, it’s essential that you:

Avoid generic hashtags Instead, establish niche-specific ones to help increase discoverability, including relevant ones as needed. Now let’s move onto engaging with followers – which includes both on social media and via direct communication.

Interact With Followers
Everyone likes being heard, including your Instagram followers. Make sure they know you hear and appreciate them by liking their posts and responding to comments they leave on Instagram.

By engaging in this practice, your business will build goodwill among its followers and encourage them to interact with you again in the future.

Supergoop, a sunscreen brand that actively responds to its followers and encourages them to involve other friends in conversations, shows an excellent example of a tactic for expanding both reach and recognition.

Instagram provides comprehensive analytics that allow you to gain both a broad and in-depth view of your performance. While there are various metrics you could explore, here are the ones we suggest familiarizing yourself with first.

Reach metrics provide insights into how many unique accounts viewed your post.

If your post scored an unusually high or low reach score, you should examine what factors contributed to its results. This could include what hashtags were used, when and how often posts were published as well as whether a clear call-to-action (CTA) existed.

Enquiring into reach metrics will allow you to tailor future campaigns more efficiently for improved performance.

Your reach rate can be measured by dividing the total reach of your post by the number of followers it has attracted.

Reach your audience on Instagram using its shopping features while simultaneously driving people back to your website by adding UTM parameters to links.

This function allows you to track conversions, including how much revenue is earned via Instagram. These metrics are stored in your chosen web analytics program and provide tangible insight into the extent to which Instagram marketing strategy drives traffic as well as which content converts into actual sales.

Savesachtig Instagram Saves allows users to save content for later by selecting the bookmark option at the bottom of a post.

By tracking saves over time, you can identify content pieces which garner the highest number of saves and alter your Instagram marketing strategy accordingly.

While Instagram marketing strategists may explore other metrics, these three provide a clear indication of content that performs well and are essential in informing current and future strategies.

Top Tips for Instagram Marketing
With millions of active users on Instagram, businesses are turning to it as an essential marketing platform. But with so many brands competing for attention on this social network, standing out can often prove challenging. Here are a few strategies for Instagram marketing success that might just get your product or service noticed by consumers!

If you need some assistance getting started on Instagram marketing, here are our top tips for doing just that.

1. Take Advantage of Free Instagram Marketing Tools
Business profiles on Instagram don’t differ too significantly from Meta business profiles in terms of how to market.

With Insights, you can gain access to statistics like impressions and engagement data – plus other helpful data points.

Your followers’ demographic information such as age, gender, location and most active hours can also be obtained.

Insights don’t just provide broad generalities – for instance, you can get specific weekly insights that show how many impressions were earned during that period and which posts made up its top 10.

These free tools can be invaluable tools in terms of understanding how users engage with your content.

Knowing how users interact with your posts is the key to increasing engagement with it.

Product Teasers are always engaging and get people talking.

2. Post Product Teasers That Will (Gently) Encourage Purchase
What if you could increase sales simply by posting product teasers on Instagram?

Well, Instagram can help. Utilising Instagram effectively for advertising purposes won’t annoy or turn off users with advertisements either!

If your posts become overly pushy, followers may quickly dissipate. Product teaser posts offer an effective solution for talking up your product while simultaneously building excitement without seeming pushy or forceful.

Here are a few posts from Gilt’s Instagram page that don’t directly attempt to sell products but provide followers with access to their Instagram shop feature where users can browse all of their inventory.

Gilt store Instagram marketing By following a link and clicking on an item, you are taken directly to their website where they offer up to 70% discounts while showing images of other available products.

Ads work because they don’t push people away; instead, they appeal to users with discounts and product images to download the app and start shopping around.

Starbucks successfully employs this strategy by tease their audience by unveiling seasonal beverages with eye-catching imagery without forcing people to purchase them.

Instagram Marketing Tip By teasing people about products they are interested in without pressuring them into buying anything, more people may become inclined to make the purchase decision themselves.

At least, they’ll interact with your post by liking, commenting or sharing it – don’t be intimidated to show off product photos with care.

Create sponsored ads through this process.

3. Create Sponsored Ads
Instagram ads have become a standard part of life on this social network, but what makes them even better is being able to control how much is spent by setting an ad budget.

With this feature, you can present either one sponsored ad or multiple ones at the same time.

Brands can now utilize sponsored posts to better target their audience, unlike before when only followers could view updates and photos posted to an account.

Brands now have the ability to promote their photos to anyone who fits within their target audience, broadening their reach exponentially.

Use engaging content for sponsored ads that target specific demographics.

Maintain a close watch on the top posts to see which can be transformed into sponsored ads.

Promote these high-performing posts later to potential customers through sponsored ads.

Maintain engagement among various audiences simultaneously by posting multiple sponsored ads at once – such as:

Photo, Video and Reel Instagram Ads (and Reels) can provide another avenue for building connections with followers and developing relationships. Whether sponsored or unsponsored, Instagram Stories/Reels provide another effective means of connecting with them and increasing follower engagement.

4. Utilize Instagram Stories
To generate leads, Instagram Stories could be just the thing for your business. Similar to Snapchat’s Stories feature, this tool offers another means of lead generation that’s just as effective: using Instagram Stories as part of your lead-generation strategy.

Instagram Stories appear as small boxes above your newsfeed, providing users with a different viewing experience than traditional posts do.

An image from Instagram showing where Stories can be located. Once a user clicks on your photo at the top, a window will pop up so they can view your Story.

Instagram Stories differ from regular posts by taking on a “slideshow” format. Here are three examples and marketing tips about them for Instagram stories.

These apps only last 24 hours, but you can save them onto multiple devices and reuse them later.

Instagram Stories offer businesses many advantages. First and foremost, Stories appear prominently at the top of follower timelines where users regularly take a look.

Brands can use stories to capture behind-the-scenes and insider posts that may not meet their standards for quality posts.

As well, posting content that aligns with the “aesthetic” of your brand or Instagram page regarding Stories won’t be such an ordeal.

Instagram makes it simple and effortless to try different kinds of content within its Stories feature, including photos, short videos, rewind videos, live videos, Reels or Boomerangs. Furthermore, Canva and InVideo tools enable you to create stunning visuals and videos for your stories.

Instagram Reels are short videos up to 60 seconds long that don’t expire after 24 hours like stories do. Just like TikTok, Instagram Reels offer editing tools built right in so you can improve the video further.

Tagging other accounts in Stories can also help if you collaborate with another brand or influencer.

Face filters, text and stickers make editing images and creating stunning visuals simple. But many apps integrate seamlessly with Instagram to enhance your posts further.

Example of Instagram App Integration | Marketing Tips
Your photos and videos will display in their original order when added.

Stories allows businesses of any kind to post unlimited updates at any one time and is available worldwide.

Stories are accessible both from your computer and Instagram app, allowing users to share them through direct messages depending on which page’s privacy settings they’re visiting.

If you haven’t partnered with influential Instagrammers already making waves, look for several that you’d like to work with and reach out.

If you want a diverse approach to Instagram marketing, there are plenty of other strategies besides Reels which could provide great success:

Dual camera (enabling simultaneous use of front- and rear-facing cameras). Photo remix (allowing users to rework publicly available videos). And interactive stickers (customizable graphics that you can add to Instagram stories to increase viewer participation).
Grid Pinning (allowing users to display three images/reels on their profile pages), Partnership Inbox (where brands approach influencers/users about potential collaborations), Find Creatives on Instagram (helping you discover creatives on Instagram), Auto Captioning for Reels and Stories (speech text transcriptions) as well as Calendar Tools and Subscriptions are among many features that allow for users to leverage Instagram as part of their creative marketing strategies.
Visual replies via Reels (allowing users to add user comments to video)
With tools like ‘Partnership Inbox’ and “Find Creatives,” it is easier than ever before to establish relationships with influential figures and strengthen your brand.

5. Partner With Influencers For Greater Reach
The fastest way to reach customers on Instagram is to partner with influencers who already have built up an engaged following.

Consumers trust their followers, so more and more often people make decisions based on what they see in their feeds from influential people they follow.

Influencer marketing offers great potential to any strategy, with Instagram being the primary channel for influencer campaigns.

Partner with an industry influencer and you’ll have your brand out in front of its target users.

Step one of identifying relevant influencers for your product or service should be to identify several of them with audiences that align.

Here’s an example of how Gravity Blankets used influencer Jessi Smiles to promote their product on her Instagram account.

This post has received thousands of likes.

Jess Miles of Miles Weighted Blankets shared this Instagram post featuring over 78,000 followers on their account – weighted blankets are used for both sleep and stress relief, so their account has over 78,000.

Gravity Blankets Instagram page boasts 390,000+ followers who likely trust Jessi’s advice.

Jessi Smiles’ Instagram page has proven itself an effortless platform for reaching thousands of potential customers and new followers in just one post.

Even beyond the immediate gains and direct sales that an influencer campaign can generate, there are other long-term advantages as well.

These days, authenticity is of utmost importance for brands and connects most strongly with customers.

Building relationships with influencers will increase brand recognition with new audiences and could result in millions of likes like Coca-Cola did when working with Selena Gomez for her post on their behalf.

An Instagram post by Selena Gomez featuring her drinking Coke.
Even though your customers might not be influencers, their posts can still help convince potential buyers of your products by collecting user-submitted images.

6. Establish an Engaging Branded Hashtag
Want instant engagement? An interactive hashtag may be just what’s needed to achieve that result.

Red Bull has amassed nearly half a million posts featuring their #givesyouwings tag.

Customers can use your brand tag to post user-generated content that’s related to it and allow users to easily search all related posts about your business.

Search images you might like to repost on your page quickly and efficiently.

Establishing a searchable hashtag for your company (and users searching for similar topics) is free marketing.

Every time someone posts with the tag, your company is exposed to their followers.

Consider making your brand slogan or phrase your branded hashtag; Coca-Cola did this successfully with its #ShareACoke tagline.

No matter what content you post, make sure that it is at an appropriate time and don’t overdo it with postings.

7. Post on Instagram at Appropriate Times (and Don’t Over-Post)
Overposting can quickly turn off followers who already follow you, thus decreasing engagement on Instagram.

If they only see your brand in their newsfeed, they may quickly unfollow you and disengage with you.

However, for optimal results it’s best to post frequently so they stay aware of you in their news feed.

One way of accomplishing this goal is to only post during peak days and hours when most of your followers are online.

According to Later, Saturday mornings are considered the worst time and place for posting on Instagram, while any day between 12.01 AM and 9 AM represents the optimal opportunity.

Studies by this research organization indicate that 4 AM in your time zone is the optimal time for posting.

These hours align with when people are either getting ready for work, commuting to their workplaces and checking social media prior to starting the day.

Following are a few best times and tips for posting to social media, specifically Instagram. Midnight or shortly thereafter is when most people are scrolling Instagram in bed when they should be asleep – hence making this time slot the second-most-popular one for posting content.

Instagram Insights allows you to identify when your followers are most engaged, so the optimal times and days to post may differ depending on the nature of your audience.

Schedule posts to go out at specific days and times using tools like Hootsuite, Later or Sprout Social.

Studies reveal that posting between one and two times daily, without exceeding either extreme, is recommended for optimal success.

If you find yourself posting more, Instagram offers the carousel album feature to allow multiple images or ads in a slideshow format.

So you won’t overwhelm their feeds, it will ensure they continue to hear from you!

After making these adjustments, keep an eye on your metrics to identify areas for further improvement of Instagram marketing tactics.

8. Make Sure You Track The Right Instagram Metrics
While keeping tabs on follower counts is critical for understanding your audience and their responses to your content, tracking other key metrics may provide more complete picture of their responses and give insight into how your target demographic interacts with it.

One of the key Instagram marketing tips I can offer you is measuring key metrics. That means:

Engagement Rate. What percentage of users engage with your content via likes, comments, shares, saves or direct messages? Is there a particular content type which performs best?

Follower growth rate: A measure of how quickly your audience expands on any given platform, this metric can serve as an important barometer of success by showing just how resonant your content is with its target demographic.

Traffic to Your Website: How much Instagram traffic converts directly to website visits? Utilize analytics to identify how much of that Instagram traffic converts.

Link Clicks Per Post (LCP): LCP measures how often someone clicked the hyperlink in your Instagram post and demonstrated interest by clicking it. A higher LCP means more people want to learn more from what was shared here!

Engagement Rate by Followers on Instagram: An engagement rate by followers refers to the percentage of Instagram users who engage with your posts through likes, comments, shares, or saves – such as likes or saves. A higher engagement rate indicates that your content resonates well with its intended target audience and could lead to increased visibility and growth on the platform.

Unside from metrics, another feature worth paying attention to is tagging. Read on to gain more knowledge.

9. Have Products to Sell on Instagram? Tag Them With this feature, Instagram users can purchase items directly through social media. When users click an Instagram tag they get more information about that product as well as be able to purchase it instantly.

Tagging products on Instagram: Benefits and strategies There are numerous advantages associated with Instagram product tagging: it:

Provides customers with an effortless shopping experience on Instagram by eliminating manual searches and multiple clicks for product purchases, saving both customers and businesses valuable time. Also helps businesses track sales more accurately from their Instagram accounts.
Tagging can increase visibility and conversions while enriching customer experiences.

Now that tagging is covered, here are some Instagram marketing strategies to assist with reels.

10. Discover How Instagram Reels Will Benefit Your Audience
Instagram Reels allows users to easily create short videos – up to 60 seconds long – and share them with their followers on social media.

Instagram Reels provide businesses and individuals with an engaging way of reaching out to their target audiences.

Instagram reels (Instagram Marketing Tips, as seen here) Now allows users to add ads directly into their reels using “Boosted Reels,” which feature advertisements in four ways. They include:

Explore Feeds contul Stories Reels contul Instagram offers several marketing tips to maximize boosted reels, such as:

Reels should be under one minute in length with a 9:16 aspect ratio, and after running an ad, check your “Insights” tab to gauge its success. From there, continue creating powerful reels to engage your audience and generate leads.
Remind yourself that, according to Instagram rules, non-original IP content such as images cannot be promoted for boosting.

11. Stay Current on New Updates and Features
Looking for an easy way to stay ahead of the competition and maximize marketing? Of course you do!

Staying abreast of Instagram features and updates is one of the key components of success in Instagram marketing.

I can almost assure you that many of your competitors won’t do that. They might:

No one should allow themselves to get comfortable and assume their current approach is working fine for them; whatever the reason may be; whatever changes you implement must take advantage of recent/new features like:

Your brand can reach out to creatives through The Creator’s Marketplace or Subscriptions; both offer you a way to reach creatives while earning revenue on Instagram.
Grid Pinning, which allows you to place three of your posts at the top of your Instagram grid. Do you need additional Instagram marketing tips? Continue on for some frequently asked questions (FAQs).

How Can I Market My Small Business on Instagram? Regardless of whether your organization is large or small, effective marketing on Instagram is achievable for any size business. Here are a few steps you can take today:

Switch to a Business Account: If you haven’t done so already, set up an Instagram account specifically designed for business use; alternatively, convert an existing personal one.
As your Instagram profile will likely be the first impression potential customers get of your business, make sure it accurately represents what it offers while including vital details such as contact info and website links.
Integrate Your Product Catalog: Head over to “Commerce Manager” and follow the steps there. Set Up Instagram Shopping: Here’s a helpful guide.
Now You Can Build Your Community As a business owner, it should already be clear which types of content your customers like best.

Here are some Instagram marketing tips from Meta to help promote your business:

Get involved with your community. Launch a user-generated content campaign, encouraging shoppers to upload images and other media on Instagram, then boost any top performing ads.
Follow other accounts in your niche; they might follow back! For marketing, Instagram provides various tools. Remember: variety is the spice of life – try selecting various images and reels before measuring what performs best.

What’s the ideal Instagram posting strategy? Everyone’s experiences differ; what works for one might not work for another. There are, however, general rules which apply universally.

Understanding your target audience and when they are most active on social media platforms is vitally important to maximizing reach and engagement with posts. Once this information is in hand, schedule your posts accordingly for maximum reach and engagement.

Consistency is also essential; aim to post at least once or twice every day while prioritizing quality over quantity.

Use hashtags relevant to your brand and content when posting, as this increases visibility among those who might find your post interesting but haven’t followed you yet.

Are You Wondering If Instagram Marketing Is Effective? Instagram marketing can be extremely successful when executed correctly.

Hubspot reports Instagram marketing had the highest return on investment for 2023 and experts agree it will continue to perform strongly.

Stepping into social media marketing may be daunting, but applying these Instagram marketing tips makes your entrance easier.

As you build your audience and interact with them, be sure to monitor the metrics from both within the app itself as well as external services like Google Analytics.

Assuming you have your metrics in hand, monitor and adjust your posts continuously. Digital advertising moves fast; therefore, best practices must adapt quickly as new opportunities emerge.

What are your top Instagram marketing tips? Feel free to share them below.

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