CASE STUDY: WEBSITE REDESIGN & SEO
Title: How a New Website + SEO Increased Phone View Kenya Online Sales by 500%
Case Details
Client: Phone View Kenya
Client Website: Phoneviewkenya.com
Service: Website Redesign, SEO, E-commerce Optimization
Project duration: 3-4 weeks website design & 6 month
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The Problem
Phone View Kenya old website was:
- Problem #1: [e.g Built in 2016, looked outdated and unprofessional]
- Problem #2: [e.g Took 12 seconds to load, causing 73% of visitors to leave immediately]
- Problem #3: [e.g Not mobile-friendly (58% of their traffic was mobile)]
- Problem #4: [e.g Confusing navigation – customers couldn’t find products easily]
- Problem #5: [e.g Checkout process had 7 steps, abandonment rate was 89%]
Old Website Metrics:
- Page load time: [e.g 12.3 seconds]
- Mobile usability score: [e.g 32/100]
- Bounce rate: [e.g 73%]
- Average session duration: [e.g 47 seconds]
- Monthly sales: [e.g KSh 180,000]
- Conversion rate: [e.g 0.4%]
What Did Arilan Media do
Phase 1: Website Redesign (3-4Weeks)
Design & User Experience:
- Created modern, professional design aligned with brand
- Simplified navigation from 8 menu items to 4
- Made site fully mobile-responsive
- Redesigned product pages with better photos and descriptions
- Added trust signals (reviews, secure checkout badges, guarantees)
Technical Improvements:
- Reduced page load time from 12.3s to 1.8s
- Optimized all images (reduced file sizes by 82%)
- Implemented caching and CDN
- Fixed all broken links and redirects
- Made site SSL-secure
E-commerce Optimization:
- Simplified checkout from 7 steps to 2 steps
- Implemented abandoned cart recovery emails
- Added live chat support
- Created product recommendations engine
Phase 2: SEO (6 Months)
On-Page SEO:
- Optimized all product pages for target keywords
- Created category descriptions with SEO content
- Implemented proper heading structure
- Added schema markup for products
- Optimized meta titles and descriptions
Content Marketing:
- Published 16 buying guides and comparison articles
- Created “how to choose” content for each product category
- Added customer testimonials and case studies
- Built FAQ pages for common questions
Link Building:
- Secured 24 high-quality backlinks from relevant sites
- Got featured in [Publication 1, Publication 2]
- Built relationships with industry bloggers
- Created shareable content that earned natural links
The Results
Website Performance
| Metric | Old Website | New Website | Improvement |
|---|---|---|---|
| Page Load Time | 12.3s | 1.8s | -85% |
| Mobile Score | 32/100 | 94/100 | +194% |
| Bounce Rate | 73% | 41% | -44% |
| Avg Session | 47s | 3m 24s | +333% |
| Pages/Session | 1.3 | 4.7 | +262% |
Traffic & Rankings
| Metric | Before | After (6 Months) | Change |
|---|---|---|---|
| Monthly Traffic | 890 | 6,200 | +597% |
| Organic Traffic | 210 | 4,100 | +1,852% |
| Page 1 Keywords | 30 | 800 | +2,250% |
| Featured Snippets | 0 | 600 | – |
Business Impact
| Metric | Before | After | Improvement |
|---|---|---|---|
| Monthly Sales | KSh 180,000 | KSh 820,000 | +356% |
| Conversion Rate | 0.4% | 2.8% | +600% |
| Avg Order Value | KSh 3,200 | KSh 4,100 | +28% |
| Cart Abandonment | 89% | 43% | -52% |
| Customer Retention | 12% | 34% | +183% |
6-Month Financial Summary
- Total Investment: KSh 300,000 (website + 6 months SEO & google ads)
- Additional Revenue Generated online orders: KSh 1.8M
- ROI: 500%
- Payback Period: 1year 2 months
What the client says now
The new website has transformed our business. Not only does it look professional, but we're actually making sales online now. In the first 6 months, we made back our investment 13 times over. Our customers love how easy it is to shop, and we're getting orders every single day. Best money we've ever spent
Key Takeaways
- Your website is your 24/7 salesperson – make it count
- Page speed directly impacts sales (1 second delay = 7% fewer conversions)
- Mobile optimization is non-negotiable (60%+ traffic is mobile)
- Simplified checkout = more sales
- Website + SEO together = compound growth
